The kiln at our Ambujanagar plant is 20 years old. Yet it keeps increasing productivity year after year.

Many would consider this an impossible task. Yet, our people continue to achieve ever higher efficiency and productivity, not just at Ambujanagar, but at all our other plants.

In Himachal, for instance, they've managed to push up production and bring down power costs. At a plant that was already functioning above capacity. At the same plant they've managed to cut stabilizing time (a critical task in a cement plant) from upto 18 months to a mere 3 months.

At our cement shipping terminals in Gujarat, with a few minor modifications, they've succeeded in exporting clinker, and importing higher quality and far cheaper coal and furnace oil for our captive power plants.

At our Mumbai terminal meanwhile, they've increased the handling capacity to 100,000 tonnes as against the terminals stated capacity of 60, 000 tonnes. With no additional capital expenditure.

In the last decade they've managed to keep our power bills to virtually the same amounts they were in 1989.

All of which proves once again, that an asset is worth only as much as the people who use it.